This is the backlinking strategy that has been working very well for me over the last couple of months. I’ve been playing with it in an attempt to come up with a simple system that builds high powered backlinks for your blog, website, product, or opt-in page, and get that page to rank on the first page of Google. I’ve been seeing great results using this method, so I decided to make it one of the first free pillar articles here at Build a Passive Income.
So let’s jump right into it…
As a brief overview, I’ll say that what we are doing is building a link wheel. Once we have built the link wheel we are going to supercharge it to make the entire link wheel much more powerful than it is on its own. It’s not that a link wheel like we’re going to create is not powerful on its own, but I just like to get the most out of all that work by supercharging it.
More on how to do that later...
How to Build A Link Wheel
For this strategy we are going to need to create 7 pieces of content, or more if you’d like, but for this guide we will just use 7. This means you’re going to have to write one ‘money page’ on your own website, and at least 6 articles about the same topic. Your money page is the one you want to show up on Google searches (because it’s your own website, not a third party’s).
The link wheel articles do not have to be difficult or even all that long. As a rule I always make these pieces between 350-600 words long, most of them being on the shorter side. They do have to be unique, but they don’t have to be elaborate or anything too special. I usually get all 7 pieces finished in about 3 hours, and I don’t always work very fast.
The only one that you need to spend time perfecting is the actual page you are trying to rank in the search engines. The rest will be ‘hubs’ that form the link wheel and pump all their link juice to your ‘money page’. You want your money page to be perfect, but for the rest you don’t need to be quite so picky. Of course it’s always good to have the best content possible, just don’t spend too much time perfecting the rest of the articles in your link wheel.
The link wheel will come from places like:
- On Sugar
- Go Articles
- Articles Base
- Google Knol
- Idea Marketers
- Article Dashboard
When you create these pages you want to link not just to your money page, but also to each other. By linking your pages together in this way they send each other valuable link juice and redirect all that additional juice back at your money site! This way of linking is much more effective than just pointing all of those articles directly at your money page without linking to each other as I describe here.
I link my pages together as follows:
- Article 1: link to your money page and Article 4
- Article 2: link to your money page and Article 3
- Article 3: link to your money page and Article 1
- Article 4: link to your money page only
- Article 5: link to your money page and Article 4
- Article 6: link to your money page and Article 1
With this sort of linking structure you avoid creating a ‘link loop’ and you build some pretty powerful backlinks doing this. I’ve been able to rank new pages on the first page of Google for medium-low competition keywords after building a link wheel this way and doing nothing else. You could put some more sites into the link wheel if you wanted, but this by itself is quite a powerful set of links to have pointing at your money page.
Remember to link to your money site with your keyword as your anchor text. Anchor text is the clickable text that takes you to the page. Whenever doing search engine optimization and article marketing like we are doing in this guide, always use keywords for anchor text. Don’t overuse one keyword on any certain page though, make it look natural by using a few different keywords that you want the page to rank for.
If you’re wondering how to do the links when some of the sites take time to approve your articles, a solution is to use a redirection tool like the pretty links plugin for wordpress, and to use pretty links for each of the links in the link wheel and point them to a temporary page on your money site until all of the articles have been approved. This way you can change the links in each one by editing the pretty links redirections when your articles have been approved and you don’t have to edit the articles directly. You can simply change their links by editing the pretty links in your own wordpress installation and make them point to each other as described above in the linking structure.
How To Supercharge A Link Wheel
Once I have built my link wheel I like to supercharge it and give it some super link juice power by taking each of the articles in the link wheel and ‘spinning’ it in a program called Article Marketing Robot.
There are other spinners out there, and I’ve used a few of them, but Article Marketing Robot seems to be the best one around because not only can you spin your articles, you can also automatically submit your spun articles to thousands of article directories and blogs that accept articles from Article Marketing Robot.
I put each of the articles from the link wheel through the spinner and then submit them to as many directories as possible at a rate of 1 per week. Each spun article should point to the other 5 articles in your link wheel, and you can set some to point to your money page as well, if you want. I try to avoid pointing the spun article at the same article in the link wheel and just point my resource boxes at the 5 other pieces of the link wheel.
I submit to all of the directories in Article Marketing Robot at once, I don’t bother scheduling them to go out on a drip, I just blast them all out at once at a rate of one article per week until I’ve done all 6 parts of the link wheel.
I don’t spin my money pages and I don’t recommend you to do that. You want your money pages to look as unique as possible to Google, and although spun articles look ‘different’ to Google today, that might not be the case tomorrow, so don’t spin your money pages.
And that’s pretty much it! Once all 6 articles have been spun and submitted through Article Marketing Robot after 6 weeks I might continue building more links, spinning different articles and keep building the link wheel’s juices, or start promoting a new keyword if I’ve already reached the top of google for my chosen keywords.
I hope you’ve found this guide helpful, please leave me a comment with tips, suggestions, and results!
Speaking of results, here is a screenshot of my analytics account for one of the websites I’ve been using this strategy (and others) on over the last 30 days. The screenshot is not from this website, but one of the other sites that I’ve been working on this month. I can’t say that these results are all from doing this method, but it’s one of the many methods I’ve been using on that site.